Develop a 1st party strategy with CPG.IO and Vendor Central

When you register as an Amazon vendor, Amazon becomes a full-time distributor of your products. Amazon buys and stores the inventory and takes care of everything from shipping and pricing to customer service and returns. Brands ship their goods direct from their factory to CPG.IO and we manage the entire process.


Vendor Central, 1st Party, 1P


Amazon Vendor Central is the web interface used by manufacturers and distributors. If you sell via Vendor Central, you’re called a first-party seller. You’re acting as a supplier, selling in bulk to Amazon. Registration on Vendor Central is by invitation only.

With first-party service, Amazon sells your products on a wholesale relationship. You send your inventory to Amazon, they control your pricing and your listing displays as "Ships from and sold by Amazon.com".






Benefits of a 1st party strategy

  • Receive bulk purchase orders, easy.
  • Listing optimization by Amazon's internal merchandising team.
  • Listing priority since Amazon is incentivized to sell through your inventory.
  • Credibility for your brand among skeptical and careful consumers.


CPG.IO facilitates this entire process, from registration to sending off your goods to Amazon. Our Vendor Central expertise has helped well over 500 brands execute against quotas and goals, with a clean scorecard and reputation with Amazon.



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Amazon Optimization Services

Want all the nitty gritty details of our Amazon offering? Grab a copy of our 10 page Amazon Services PDF and explore all the operational details.


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