When you register as an Amazon vendor, Amazon becomes a full-time distributor of your products. Amazon buys and stores the inventory and takes care of everything from shipping and pricing to customer service and returns. Brands ship their goods direct from their factory to CPG.IO and we manage the entire process.
Vendor Central, 1st Party, 1P
Amazon Vendor Central is the web interface used by manufacturers and distributors. If you sell via Vendor Central, you’re called a first-party seller. You’re acting as a supplier, selling in bulk to Amazon. Registration on Vendor Central is by invitation only.
Benefits of a 1st party strategy
CPG.IO facilitates this entire process, from registration to sending off your goods to Amazon. Our Vendor Central expertise has helped well over 500 brands execute against quotas and goals, with a clean scorecard and reputation with Amazon.