When you’re a seller on Amazon’s marketplace, you own the inventory until a customer receives it. In most cases, being a third-party seller is the easiest and least expensive way to start selling on Amazon. A 3P strategy can also be a strategic way of protecting price and brand integrity.
Seller Central, 3rd Party, 3P
As a “marketplace” seller you have two options for fulfilling orders you receive from Amazon’s customers. With FBM, you can handle the shipping, customer service, and returns for each individual order yourself or you can allow Amazon to handle this for you by enrolling your products in the Fulfilled by Amazon or “FBA” program.
Benefits of Using Fulfillment by Amazon (FBA)
Some brands also use Seller Central as a tool to control the messaging of products not being sold via Vendor Central. In any case, CPG.IO will strategize with your brand and marketing team to help discover your brand's best trajectory and help you control the price of your goods.