Whether on Google or Amazon, buying keywords, implementing rich snippets or retargeting with dynamic banners, domain knowledge and execution is the key. CPG.IO is an expert in critical areas of search.
Amazon's AMS program offers Seller Central and Vendor Central accounts many ways to advertise. Keeping a healthy ACoS on keywords of campaigns and within reason for display, requires certain tricks of the trade.
Rich snippets and Google's AMP project are constantly evolving. Mastering them is essential if you want your direct to consumer content ranked well and all over Google.